Brand Campaign Rules

1. Campaign Content

• Be truthful about products, services, budgets and deliverables.
• No prohibited, illegal or age-restricted products without proper safeguards.
• Respect creators’ creative control and disclosure obligations.

2. Fair Dealing

• Pay creators on agreed terms and in full.
• Do not pressure creators into undisclosed advertising.
• Do not request fake reviews or misleading endorsements.

3. Enforcement

Campaigns that violate these rules may be removed and offending accounts may be suspended.